American Chronicle tries to establish the mind set for persuasion.
Pradeep Aggarwal writes (excerpt):
Basic Rule of persuasion: Never Assume or Disrespect
This is the most common mistake that people generally make. They want others to listen to them but they never tend to respect their thoughts, likes and dislikes.
To assume that others have the same attitude, behavior, likes and dislikes as ours, is not right. Every person is unique and special in its own way. No two persons have the same likes and dislikes.
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When you don’t oppose their beliefs, opinions or values, they tend to feel comfortable with you and trust you. You must let them know that you value their words and respect what they have to say.