The power of persuasion in the courtroom . . . or the diner or workplace or home or . . .

Written on January 28, 2008 by David C. Sarnacki

The Statesman Journal discusses waitressing, leadership and mimicry. The article includes a summary of the 4 stages of persuasion.

Dick Hughes writes (excerpt):
Author Jay Conger, writing in the Harvard Business Review, postulates four essential stages to persuasion:
1. Establish credibility . . . .
2. Frame for common ground . . . .
3. Provide evidence . . . .
4. Connect emotionally . . . .

Posted in Persuasion/Advocacy