Domestic Diversions

Identifying a need: Persuasion Strategy

The Financial Post offers four steps to effective persuasion focused on identifying a problem facing the other person that you can help solve.

Sandra Folk writes (excerpt):
Clearly identify your goal. . . .
Determine your approach. [reason, logic, and facts; values and emotions; credible studies or spokespersons]
Be prepared with evidence. . . .
Use compelling language. . . .

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