Effective advocacy requires an ability to explain our basic theory in 30 seconds. To understand why, see Milo Frank’s How to Get Your Point Across in 30 Seconds or Less 11 (1986):
“[W]hen the time comes to make your point, make it in 30 seconds. It doesn’t matter if you have five minutes or five hours to talk to your listener. The heart of the matter should take place in 30 seconds. The rest is preparation or follow-through. The right 30-second message will, in the final analysis, enable you to get your point across and keep it where it belongs–in the mind of your listener. Wherever and whenever attention is required, 30 seconds works.”
Domestic Diversions
1. Good counsel on matters of relationships, families and family law. 2. The efforts of good people working together to advance the mind, arouse the heart, and amuse the spirit.
