The power of explanation: how to be a great communicator

Written on June 25, 2009 by David C. Sarnacki

Bloomberg shows how persuasion requires explanation and gives 3 tips for becoming a more effective communicator.

John Baldoni writes (excerpt):
Define what it is. The purpose of an explanation is to describe the issue, the initiative, or the problem. . . .

Define what it isn’t. Here is where the leader moves into the “never assume mode.” Be clear to define the exclusions. . . .

Define what you want people to do. This becomes an opportunity to issue the call for action. Establishing expectations is critical. . . .

Posted in Persuasion/Advocacy