Domestic Diversions

“Send this to everyone you care about”

The New York Times highlights an Illinois graduate student’s explanation for electronic chain letters.

Dan Mitchell writes (excerpt):
[Benjamin Gross] “says forwarding e-mails plays a vital role in constructing and maintaining modern social ties, despite the phenomenon receiving scant attention from social scientists.”

But, Mr. Gross writes in a paper he plans to release this month, if e-mail users are “consistently wrong about what content is of actual interest to recipients, their reputation may drop in the implicit system people must apply” to prioritize their e-mail.

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