The 4 Laws

Written on October 31, 2005 by David C. Sarnacki

Herbert Stern refers to four Laws of Persuasion in his Trying Cases to Win. These Laws are Primacy, Recency, Frequency and Vividness. They form the building blocks of persuasion in the courtroom, and their value has been recognized by trial advocacy commentators for years.

Category Posted in Persuasion/Advocacy

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